Bing Broderick has many years of experience in niche marketing, community organizing, and nonprofit management. Early in his career, he marketed and sold music into niche outlets across the country (including bookstores) as Director of Special Marketing for the Cambridge-based record label, Rounder Records. Mid-career, Broderick shifted his focus to food justice, arriving at the Boston-based nonprofit Haley House to manage the newly launched social enterprise Haley House Bakery Cafe. Located in Nubian Square, Roxbury, the Cafe provided hearty heathy food, a vital community space, and a workplace for men and women who faced significant barriers to employment. In December 2013, Broderick succeeded Haley House’s founder as Executive Director of the non-profit organization, stewarding (in addition to the cafe) its soup kitchen, food pantry, housing, farm and educational programs. Bing transitioned out of this role in April 2022, having welcomed and oriented the new Executive Director, Reggie Jean. He is now partnered with Boston’s Poet Laureate Porsha Olayiwola in opening JustBook-ish, a community bookstore in Dorchester’s Fields Corner neighborhood.